AKA together with Cruz Vodka has signed a multi-million rand deal which took place at the 5-star Maslow Hotel last night.
This collaboration seems to be the largest ever signed by a South African musician with a brand – We can’t confirm or deny this, just speculation yoh!
The night was quite a spectacular affair with a host of media people as well as influential South Africans in support of AKA and his achievements – such as his bae, Bonang Matheba. This was also the first sponsorship announced by Beam Group (Kiernan Forbes self-owned management group)
“This is a perfect fit as both Cruz Vodka and AKA are international,aspirational luxury brands that have foundations in fashion,art and music –we are excited and privileged to have AKA South Africa’s No 1 musician and the only South African musician to ever be featured on GQ front cover as a partner and are looking forward to exciting future collaborations” said David de Mardt Cruz Vodka Managing Director Africa.
Guests attending this extravagant affair were treated to signature Cruz Vintage Black cocktails.